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CASE STUDY
Ecommerce Turnaround with Strategic SEO

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Summary

An ecommerce client turned to us when their once-thriving site faced diminishing sales, poor SEO performance, and no strategic plan. By identifying key issues such as thin content, ineffective category pages, and a lack of backlinks, we implemented a comprehensive SEO strategy that dramatically improved their online presence. The results were astounding, with daily clicks more than doubling and monthly revenue soaring from $300k to $540k.

Introduction

A prominent player in the ecommerce industry who wants to stay anonymous so their competition doesn't catch on, known for offering a wide range of high-quality household appliances came to us for our SEO Services. Despite their long history of success, the company saw a diminishing sales and online visibility, which threatened their market position. Recognizing the need for expert intervention, they sought our help to revamp their SEO strategy and regain their competitive edge.

The Problem

Facing a significant drop in sales and online visibility, this ecom was struggling to maintain their market position. Key challenges included:

  • Declining Sales: Monthly revenue had plummeted to $300k, a far cry from their peak performance.

  • Poor SEO Performance: The site was suffering from thin content pages, ineffective category pages, and low-performing pages.

  • Lack of Backlinks: The site had a severe shortage of high-quality backlinks, crucial for SEO success.

  • Technical Inefficiencies: The developer lacked training in SEO best practices, further hindering the site's performance.

Strategy that Worked

To achieve the remarkable results outlined above, we developed a targeted strategy that encompassed the following key components:

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Comprehensive Content Strategy

  • Content Audit: Conducted a thorough audit of existing content to identify gaps and opportunities for improvement.

  • Keyword Research: Utilised advanced keyword research tools to uncover high-value keywords relevant to their products and industry.

  • Content Creation: Produced high-quality, informative content tailored to the target audience, focusing on enhancing product pages, blog posts, and category descriptions.

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Technical SEO Overhaul

  • Website Architecture: Restructured the website architecture to ensure optimal navigation and user experience, allowing both users and search engines to find content easily.

  • Site Speed Optimization: Increased site loading speeds through image compression, leveraging browser caching, and minimising JavaScript.

  • Mobile Optimization: Ensured the site was fully responsive and performed well on mobile devices, aligned with Google’s mobile-first indexing approach.

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Backlink Acquisition Campaign

  • Outreach Initiatives: Implemented targeted outreach campaigns to engage with authoritative sites within the industry for guest posting and backlink opportunities.

  • Content Marketing: Developed shareable content such as infographics and whitepapers to naturally attract backlinks from other websites.

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Continuous Performance Analysis

  • Regular Reporting: Established a reporting framework to monitor key performance indicators (KPIs) such as traffic growth, conversion rates, and keyword rankings.

  • Adaptation and Iteration: Continuously refined strategies based on analytics data and industry trends, ensuring alignment with evolving search engine algorithms and market demands.

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Training and Support

  • Ongoing Developer Education: Provided continuous educational resources and support to the development team, fortifying their knowledge in SEO best practices and enabling them to maintain the improvements made.​​

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By implementing this comprehensive strategy, we were able to not only resolve [Client Name]'s immediate challenges but also lay the groundwork for sustainable long-term growth in their ecommerce operations.

Conclusion

By addressing the root causes of this customers ecommerce challenges, we were able to deliver impressive results and help them regain their market position. Our comprehensive SEO strategy not only resolved immediate issues but also set the foundation for sustained growth.

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Ready to transform your ecommerce business? Book a Free Meeting with us today to learn more about how we can help you achieve your goals.

Note to Reader:

Looking to enhance your e-commerce store's online presence and drive significant results? Contact MRB.marketing today! We're excited to work with you on a tailored SEO strategy that will propel your business forward. With our extensive digital marketing expertise, we can help you achieve your business objectives through strategic SEO techniques. Let’s collaborate to boost your e-commerce store's visibility and attract more customers. Don’t wait—reach out for a free SEO technical audit and keyword rankings report, and start your journey to online success with MRB.marketing! We answer the phone, call us at 919-230-0045

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